For Singaporeans & PRs Considering a New Launch Condo

Discover How To Choose The Right New Launch with Project-Leader Insights

Learn how careful buyers choose the right new launch using project-leader insights that align each purchase with long-term asset progression.

Hi, We’re Jiaming & Joelle

We’re not typical new-launch agents.

We are appointed Project Leaders for multiple major new condo launches in Singapore, working directly with developers before projects are released to the public.

As project leaders, our responsibility goes beyond selling units.

We are involved in:

  • Designing launch strategies with developers

  • Advising on pricing logic, unit allocation, and release sequencing

  • Training and supporting thousands of agents per launch

  • Guiding marketing direction, buyer positioning, and launch execution

Because of this, most agents only see the project after key decisions are already finalised. We are involved before and during those decisions.

Why Project Leader Insight Matters

Becoming a project leader is not a title anyone can claim. It requires:

  • Strong and consistent sales track record

  • Team leadership experience

  • Years of conducting agent trainings and public consumer seminars

  • Deep strategic understanding of the property market

  • Long-term credibility with developers

With almost 20 years in the industry, Jiaming & Joelle have:

  • Conducted large-scale agent trainings and consumer seminars

  • Led launches that achieved top performance within ERA

  • Consistently ranked Top 10 divisions out of over 400 divisions

  • Received project and division awards across multiple quarters

Prominent Projects Led Before

Why Work With Us

1) We Don’t Just Show Launches.

We Explain What Matters

1) We Don’t Just Show Launches. We Explain What Matters

Most advice stops at brochures, floor plans, and popularity.

We go deeper.

We help you understand:

- Why certain stacks are released earlier than others
- Which layouts developers expect to perform better over time
- Where buyers unknowingly overpay due to timing or unit selection

This helps you make a decision that fits your long-term plan, not just today’s availability.

2) We Train Agents.

Buyers Get Insight From the Source

2) We Train Agents. Buyers Get Insight From the Source

We’re not just typical agents.

As project leaders, we train the agents many buyers rely on. We see buyer behaviour, pricing shifts, and demand patterns across multiple launches, not just one project.

You’re not getting second-hand advice. You’re getting insight from the people thousands of agents learn from.

3) You’re Not Just Buying a New Launch.

You’re Protecting Your Future

3) You’re Not Just Buying a New Launch. You’re Protecting Your Future

Many buyers commit to a “good project” without realising:

- The unit limits future upgrade options

- Demand may be weak at exit, making it harder to sell at the right price

- The project’s transformation timeline does not align with their intended exit timeline

This often leads to:

- Being forced to sell earlier or later than planned

- Accepting non-ideal prices
- Losing flexibility for the next stage of asset progression

We help you evaluate the entry, holding, and exit strategy together, so today’s purchase supports your future goals instead of restricting them.

How Project-Leader New Launch Guidance Works

STEP 1 :

Listen & Understand

We begin with your current home, finances, family plans, and comfort level. Most importantly, we understand your end goal, not just your budget.

We begin with your current home, finances, family plans, and comfort level.

Most importantly, we understand your end goal, not just your budget.

STEP 2 :

New-Launch Fit Analysis

We plan how to move you towards that goal. We assess:

  • Whether a new launch makes sense for you now

  • Suitable entry price

  • How you plan to hold the property (own stay or rental)

  • When and how you may exit

  • What the next step after exit looks like

This follows a clear cycle:

Entry → Holding → Exit → Next Entry

STEP 3 :  

Project & Unit Insight

Using project-leader knowledge, we guide you on:

  • Which launches to focus on

  • Which stacks to target or avoid

  • Pricing phases and timing considerations

STEP 4 :

Financial Structuring

Most buyers walk in thinking they already know their budget. What they don't realise is that how a loan is structured can change what's actually possible.

When we sit down and look at the full financial picture, buyers often find they can comfortably qualify for and service a higher loan than they initially calculated. This changes the options available to them entirely.

This includes:

  • Restructuring loan calculations to reveal what's actually within reach

  • Ongoing mortgage comfort level

  • Rental potential and income support

  • Ensuring you remain financially resilient after purchase

STEP 5 :

Move Forward With Confidence

Just clear insight, so you can proceed with certainty and peace of mind.

Proof That Project-Leader Insight Changes Outcomes

From "We Can't Afford New" → Brand New 4-Bedroom Executive Condo

Mr & Mrs Zhang, Retiree

  • Came in convinced a resale freehold was their only realistic option

  • Renovation costs on top of purchase price made new launches feel completely out of reach

  • Jiaming & Joelle restructured their full financial picture, not just the purchase price

  • Revealed a financing approach they hadn't considered that changed what was possible

  • Walked away with a brand new 4-bedroom executive condo, no renovation stress, nothing compromised

From Chasing Low PSF → 80% Profit in 4 Years

Mr & Mrs Lee - PSF Sensitive

  • Focused entirely on finding the lowest PSF, thought it was the smartest move

  • Jiaming & Joelle showed them why low PSF without demand fundamentals is a trap

  • Redirected them to an integrated development most buyers had overlooked

  • Bought based on long term demand, not just entry price

  • Sold 4 years later with close to 80% profit

From Priced Out → Confident Retirement Home Purchase

Mr & Mrs Ding - Retiree

  • Wanted a larger retirement home but felt completely priced out of the market

  • Central region was beyond budget, moving further out felt like giving something up

  • Jiaming & Joelle reframed the location using connectivity, development pipeline, and long term liveability

  • What felt like a compromise on paper became the clearest decision they'd made

  • Committed with full confidence. Moving in next year.

Book Your Project Leader New Launch Strategy Session

In this session, you’ll walk away with:

✅ Clear guidance on whether a new launch suits you

✅ Insight on which project and unit fits best

✅ Understanding of timing, pricing, and structure

✅ Confidence before committing to a major decision