For Singaporeans & PRs Considering a New Launch Condo
Discover How To Choose The Right New Launch with Project-Leader Insights
Learn how careful buyers choose the right new launch using project-leader insights that align each purchase with long-term asset progression.
Hi, We’re Joelle & Jiaming
We’re not typical new-launch agents.
We are appointed Project Leaders for multiple major new condo launches in Singapore, working directly with developers before projects are released to the public.
As project leaders, our responsibility goes beyond selling units.
We are involved in:
Designing launch strategies with developers
Advising on pricing logic, unit allocation, and release sequencing
Training and supporting thousands of agents per launch
Guiding marketing direction, buyer positioning, and launch execution
Because of this, most agents only see the project after key decisions are already finalised. We are involved before and during those decisions.
Why Project Leader Insight Matters
Becoming a project leader is not a title anyone can claim. It requires:
Strong and consistent sales track record
Team leadership experience
Years of conducting agent trainings and public consumer seminars
Deep strategic understanding of the property market
Long-term credibility with developers
With over 18 years in the industry, Joelle & Jiaming have:
Conducted large-scale agent trainings and consumer seminars
Led launches that achieved top performance within ERA
Consistently ranked Top 10 divisions out of over 400 divisions
Received project and division awards across multiple quarters
Prominent Projects Led Before
Why Work With Us
1) We Don’t Just Show Launches.
We Explain What Matters
1) We Don’t Just Show Launches. We Explain What Matters
Most advice stops at brochures, floor plans, and popularity.
We go deeper.
We help you understand:
🗸 Why certain stacks are released earlier than others
🗸 Which layouts developers expect to perform better over time
🗸 Where buyers unknowingly overpay due to timing or unit selection
This helps you make a decision that fits your long-term plan, not just today’s availability.
2) We Train Agents.
Buyers Get Insight From the Source
2) We Train Agents. Buyers Get Insight From the Source
We’re not just typical agents.
As project leaders, we train the agents many buyers rely on. We see buyer behaviour, pricing shifts, and demand patterns across multiple launches, not just one project.
You’re not getting second-hand advice. You’re getting insight from the people thousands of agents learn from.
3) You’re Not Just Buying a New Launch.
You’re Protecting Your Future
3) You’re Not Just Buying a New Launch. You’re Protecting Your Future
Many buyers commit to a “good project” without realising:
🗸 The unit limits future upgrade options
🗸 Demand may be weak at exit, making it harder to sell at the right price
🗸 The project’s transformation timeline does not align with their intended exit timeline
This often leads to:
🗸 Being forced to sell earlier or later than planned
🗸 Accepting non-ideal prices
🗸 Losing flexibility for the next stage of asset progression
We help you evaluate the entry, holding, and exit strategy together, so today’s purchase supports your future goals instead of restricting them.
How Project-Leader New Launch Guidance Works
STEP 1 :
Listen & Understand
We begin with your current home, finances, family plans, and comfort level. Most importantly, we understand your end goal, not just your budget.
We begin with your current home, finances, family plans, and comfort level.
Most importantly, we understand your end goal, not just your budget.
STEP 2 :
New-Launch Fit Analysis
We plan how to move you towards that goal. We assess:
Whether a new launch makes sense for you now
Suitable entry price
How you plan to hold the property (own stay or rental)
When and how you may exit
What the next step after exit looks like
This follows a clear cycle:
Entry → Holding → Exit → Next Entry
STEP 3 :
Project & Unit Insight
Using project-leader knowledge, we guide you on:
Which launches to focus on
Which stacks to target or avoid
Pricing phases and timing considerations
STEP 4 :
Financial Structuring
Where relevant, we advise on ownership structure and affordability to preserve flexibility. This includes:
Safety-net calculations after purchase
Ongoing mortgage comfort level
Rental potential and income support
Ensuring you remain financially resilient
STEP 5 :
Move Forward With Confidence
Just clear insight, so you can proceed with certainty and peace of mind.
Proof That Project-Leader Insight Changes Outcomes
From Resale Freehold to a Brand-New Executive Condo
Elderly couple
Some Of The Key Highlights Of This Case Study:
Initially planned to buy a resale freehold property due to lower PSF
Budget limitations made renovation a major concern
New homes were ruled out as “too expensive”
We restructured their approach based on their full financial picture
They successfully purchased a brand-new 4-bedroom executive condo instead
Why Low PSF Didn’t Mean Better Returns
Young couple
Some Of The Key Highlights Of This Case Study:
Focused mainly on low PSF when evaluating investment properties
Did not account for demand-driven price appreciation
Introduced to a new integrated development many overlooked
Invested in a 2-bedroom unit based on long-term demand fundamentals
Achieved close to 80% profit after 4 years
A Comfortable Retirement Home Beyond the Central Region
Elderly couple
Some Of The Key Highlights Of This Case Study:
Wanted a larger home for retirement within a limited budget
Central region homes were financially out of reach
Hesitant about moving to a newly developed area outside the city
Understood the convenience and accessibility of the new location
Proceeded confidently with the purchase and plan to move in next year
Book Your Project Leader New Launch Strategy Session
In this session, you’ll walk away with:
✅ Clear guidance on whether a new launch suits you